Our Vision and Mission

Our vision

Seas full of life - seas and coasts where nature flourishes and people thrive.

Our mission

To lead political, cultural and social change for healthy seas and coasts that support abundant marine wildlife, sustainable livelihoods and enjoyment for all.

Who we are

Our scientists, campaigners, volunteers, advocates, data experts, fundraisers, divers and researchers are all passionate about creating a sustainable future for our seas.

What we stand for

Science and people – our staff , volunteers, supporters and partners – are at the heart of everything we do.

We act because everyone relies on the ocean to survive, from the air we breathe to the food we eat. By helping people to discover, value and enjoy being connected to our seas, we can all make better decisions today, which will ensure seas full of life for future generations.

We believe in fair, open and accountable democratic institutions, in an inspired and engaged society that values the sea, and in businesses that are sustainable.

We are committed to being inclusive and promoting diversity.

© Owen Walters

What we need to achieve

Stop taking too much out of our seas. MCS will work to ensure sustainable use of the seas by minimising harm when we harvest resources, for example through fishing.

We need to stop putting too much into our seas. MCS will work to prevent and clean up marine litter and pollution, and to minimise damage from development and climate change.

Actions you can take

  1. Open our Strategy 2018 - 2028 .pdf
  2. Explore the 'How you can help' section of our website
  3. Take part in our latest campaigns
  4. Read our annual reports and reviews

Did you know?…

UK seas and shores are places for leisure, sport, and holiday destination for millions annually

MCS launched its Beachwatch programme in 1994

MCS first launched the Good Beach Guide in 1987 as a book to highlight the woeful state of the UK’s bathing waters